This season Topshop will continue to strengthen its relationship with the London fashion community, supporting young design talent via sponsorship of the NEWGEN and Fashion East schemes and the Topshop Show Space.
Workshops will be running in the Oxford Circus and Knightsbridge stores hosted by the industry’s great and good, alongside instore screenings of all the shows in the Topshop Show Space and of course the twenty-second collection from Unique.
THE SHOWS
For SS12, the Topshop Show Space is returning to the Old Eurostar Terminal at Waterloo Station.
In the true spirit of London Fashion Week, Topshop is pleased to share its show space and production facility with nine young designers. Alongside Unique, this season the Old Eurostar Terminal will see Michael Van Der Ham, Peter Pilotto, Mary Katrantzou, Meadham Kirchhoff and milliner Nasir Mazhar back for another season, alongside David Koma and Louise Gray who will show in the space for the first time.
For the third season Topshop will be live streaming all the shows from its show space on topshop.com. On demand versions will be available an hour after the live show, with daily edits featuring behind the scenes and interview footage available the next day. For more details visit topshop.com/londonfashionweek.
In the Oxford Circus flagship store Topshop will be screening the shows from the Topshop Show Space in a purpose-built screening room, with repeats scheduled every half an hour. On Friday, Saturday and Sunday visitors will be treated to a recap of the AW11 NEWGEN shows, with SS12 screenings beginning with Unique on Sunday afternoon. The lucky eight people who get to the screening room first and claim a place on the front row will receive a Topshop Make Up gift.
FASHION WORKSHOPS
Following a successful run last season, Topshop’s fashion workshops will return to the Oxford Circus store from 16th to 20th September, hosted by influential fashion journalists, bloggers and designers. For the first time the workshops will also run in the Knightsbridge store, alongside makeovers and manicures.
In addition, all customers who spend £50 or more instore will receive a limited edition paper fashion doll gift, sure to become a coveted keepsake. Each paper doll comes with seven changeable outfits, one from each of the designers showing their collections in the Topshop Show Space.
TOPSHOP UNIQUE
Topshop Unique will be showing its twenty-second collection this season, created by Topshop’s Head of Design Karen Bonser and team. In 2001 Topshop was the first high street brand to show on the official schedule at London Fashion Week, and has since become a firm fixture on the schedule.
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