Wednesday, 24 August 2011

Enterprising mum launches Premier Shoes For Girls




Mum designs first back-to-school ballet shoes girls can wear every day

Daughter’s back problems inspire mum to launch new range of stylish shoes for girls 

An enterprising mum has launched the first ‘back-to-school ballet shoes’ that teenage girls can wear every day.

Teresa O’Driscoll took the bold step after her 17-year-old daughter developed back problems from wearing ballet shoes to school without realising the damage they were causing.

Today, Teresa launches her Premier Shoes For Girls and her website www.itsgotsoul.co.uk which is already proving a hit with both parents and teenagers alike.

The Premier Shoes For Girls range features ranges called Fonteyn, Giselle and Markova, all based on the ever popular ballet shoe but with a hard-wearing, comfortable twist!

Designed by Teresa with the help of podiatry experts from Northampton University, her shoes feature world-beating soles and are safe to wear every day.


The Premier Shoes for Girls are priced at £60.00 and new styles will be added over the next few months.


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