Tommy Hilfiger announces the opening of its largest flagship store in the UK on Brompton Road in London
The Tommy Hilfiger Group, which is wholly owned by PVH Corp., is pleased to announce the November 24, 2011 opening of a European flagship store in London’s historic Knightsbridge, at 63 65 Brompton Road, SW3. The store, located amidst a premium mix of retailers in the heart of one of Europe’s most prestigious shopping areas, will be the brand’s third largest store in Europe.
“We are extremely pleased to open a flagship in this important city to showcase the complete world of Tommy Hilfiger,” said Fred Gehring, Global CEO of Tommy Hilfiger. “The opening provides us with another fantastic opportunity to position the brand in an impressive retail environment. London is one of the world’s leading cities in retail and Brompton Road offers a unique blend of luxury and more accessible retail, making it the perfect location for our brand. Given the momentum of our business in the UK, this is a natural evolution to deliver on our strategy to have a flagship store in all of the capital cities of Europe.” “I am really excited to open our European agship store on London’s prestigious Brompton Road,” said Tommy Hilfiger. “Since starting my brand in 1985, prep has been my main inspiration, and as the birthplace of preppy style, England is very close to my heart. London, rich in culture, history and art, is the perfect location for us to anchor our largest UK flagship store, and o ffer our customers the complete classic American cool Tommy Hilfiger lifestyle.”
As one of London’s earliest established fashionable shopping locations, Brompton Road is internationally recognized as a destination for design, architecture and culture, dating back to the Great Exhibition of 1851, after which the impressive shopping streets that make up Knightsbridge were first built. Beyond the flagship’s late Victorian façade, which originates from 1903, the store will re flect the brand’s signature classic, American, cool aesthetic. The 8288 square foot / 770 square meter interior space, which covers two floors, will echo the re fined elegance of the brand’s New York, Fifth Avenue global flagship store with polished walnut fixtures and oak flooring.
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