Jonny Wilkinson and his brother Mark are to launch their own business following a lifelong ambition to work together on a range of clothing. The two brothers have used their experience of sports and performance clothing to develop Fineside, a capsule range of t-shirts, polo shirts, sweatshirts, hooded tops, outerwear and accessories.
The range combines both functional and fashion design elements and will be launched initially online at www.fineside.com
Fineside has appointed Toast PR to handle its consumer PR brief, following a competitive pitch process. Delivering the digital component of the campaign is creative agency Clear Brand Essence, which also developed Fineside’s brand identity.
The brand will be launched online at www.fineside.com from September onwards. Prices start from £25
MORE: http://bit.ly/mS6mA7
