Claire's has re-launched its Flagship store on Londonʼs Oxford Street to reveal a new look concept store and the ultimate accessories destination.
The space, divided into two areas, brings to the forefront Claire's fashion savvy offering and hero pieces from the new season collection. The high fashion products are separated into trends and framed by two imposing silver wall panels that give the store a premium and contemporary feel.
The window display has also been revamped with a boutique bedroom theme, merchandised with seasonal trend led styles and must have products.
Claire's has not forgotten its younger & youngest consumer and has dedicated a space further inside the store that showcases its core products in a fun and engaging way. The segmented areas are not only defined by look and feel but also by playlists created specifically for each Claireʼs customer age group.
Claire's Jewellery, Hair, Cosmetics, Ear Piercing, Bags and Accessories will all have pride of place in this expansive shopping haven.
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