Tuesday, 23 August 2011
Bespoke shirt etailer Bivolino appoints Fearnhurst PR
Belgium-based shirt label Bivolino has appointed Fearnhurst PR to handle its UK remit and to introduce the brand’s ecommerce site to UK media and consumers.
Founded in 1954, Bivolino has pioneered the use of technology in shirt design and aims to bring bespoke tailoring to the mass market through its online shirt design service. On Bivolino.com, consumers can tailor-make one of a kind shirts, with each one bring completely made to measure using the company’s revolutionary biometric sizing technology.
Fearnhurst’s remit will include introducing the design service to press and encouraging consumer trial, alongside management of all UK press office function for the brand. For Autumn/Winter 2011, the agency will focus on raising awareness of the brand within the menswear and business sectors.
Suzy Socker, MD, Fearnhurst PR: “It’s always exciting to work with brands that are constantly developing innovative new concepts and challenging traditional retail models, and so we’re delighted to be launching Bivolino.com to the UK market.”
Bivolino shirts are available online at www.bivolino.com and are priced from £59, with the final price dependent on the design created. The press office team will be overseen by Laura Robinson.
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