Specialist lifestyle PR agency, Label PR and fashion brand Henleys have joined forces to re-launch the edgy street label. Managing the national press office, Label PR will be bringing Henleys back to the forefront of the industry, challenging the perception of the brand, and championing the re-launched, bolder site www.henleys.co.uk, which launches in September.
Focusing on innovative design and edgy graphic applications, the new season at Henleys hails a dynamic approach, reminding its fans that Henleys leads with its experimentation. Label will be boosting this direction on a retained basis with both on and offline PR, underpinned by a huge targeted celebrity placement campaign. In the true Henleys style there’s going to be some real noise surrounding the brand this Autumn.
Working alongside creative agency Various Artists, Henleys is shaking up it’s Mens and Womens collections and launching an Autumn campaign that will see a return to the attitude and swagger that is to be expected from the brand.
Sarah Bottomley, Brand Director at Henleys, said: “Henleys is very much held in high regard with its fan base and we’re confident that the new design direction will allow us to leapfrog our competitors and reclaim our authoritative use of bold graphics, strong colours and confident branding.
Ben Luscombe, Henleys Founder added: “We could be accused of taking our finger off the pulse over the last season or two, but having conducted a full assessment of the brand and market place we feel very strongly that we've got our edge back. Our retail customers are currently previewing the AW11 range and the response to the bolder, statement branding and graphics has been amazing- we’re ready to create a real buzz around the brand come the New Season.”
Lee Bloor, founder at Label PR, commented: “We’re really proud to be working with such a well established Manchester fashion house and are looking forward to repositioning the Henleys brand and influencing consumer's existing perceptions.”
Since its establishment in 1996, the iconic British brand has led the way in street style design, consistently creating inspirational and exciting collections. In its unique way, Henleys mixes-up the key elements of individualism and innovation that are essential to really stand out on the fashion scene.
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