Sunday, 21 August 2011

M&S announced as the brand new and exclusive fashion partner of The X Factor!

As the UK gets ready for this Saturday's launch of the most eagerly anticipated show of the year, Marks & Spencer (M&S) is delighted to announce that it has secured an exciting agreement to become the exclusive fashion partner of The X Factor 2011.

The deal, with Syco TV, FremantleMedia Enterprises (FME) and ITV, sees M&S become the exclusive fashion partner of The X Factor live final weekend at London's Wembley Arena and the fashion section of the official website, www.itv.com/xfactor.

As exclusive fashion partner, M&S' key styles and trends for autumn/winter 2011 will be showcased to The X Factor viewers through a permanent presence on the show's homepage. Users will also be able to access bespoke footage via an M&S branded video player which will be available when the first live show airs in October.


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