London College of Fashion is proud to announce the opening of COLLEGE SHOP, its first ever pop up retail space in the heart of the West End; located in Kingly Court, a haven of independent shops, just off London’s famous Carnaby Street. Launching on Thursday 8 September 2011, in the lead up to London Fashion Week, it will run for just over two weeks, stocking unique and one-off creations by its legion of multi-talented alumni.
In a boutique gallery setting shoppers will be able to pick luxury, affordable pieces by future design stars. Stock will rotate daily allowing clients to discover beautiful one-off designs from recent graduates in womenswear, menswear, footwear, accessories, jewellery, fashion photography and illustration alongside more established LCF graduates from the last 5 years including hot young designers William Tempest, Ada Zanditon, Beatrice Boyle and Hasan Hejazi.
Pieces will be wearable but luxurious and have been selected by a buying team including Angela Quaintrell – former buying director at Liberty. Prices start at just £20 and go up to over £400 – with most pieces between £100 and £250.
Also on sale will be exclusive branded COLLEGE SHOP organic cotton canvas bags (free with purchases over £50), the new issue of Pigeons & Peacocks LCF’s exclusive magazine, oyster card holders and postcards designed by Fashion Illustration stars Beatrice Boyle and Noro Kim – starting at just £5 these limited edition pieces will provide fantastic presents and collectible mementos.
The in-store experience at COLLEGE SHOP will be personal, with clients able to browse the digital catalogue for further items of interest and arrange private appointments. Each piece will have a unique item number, and will be signed by the designer, with an accompanying statement of authenticity.
The launch night will coincide with Vogue’s Fashion’s Night Out and will be an exclusive evening for selected London College of Fashion VIPs including star designer William Tempest and fashion industry supporters keen to be the first to snap up the one-off designs. LCF will be running a number of in-store promotions during the run so please watch this space for more info: www.fashion.arts.ac.uk/collegeshop
To launch the store to the public COLLEGE SHOP will be taking part in Carnaby Catwalk on Saturday 10 September – open to all this fashion forward event showcases pieces from the unique Carnaby Street area and will be styled by celebrity stylists including Sarah Owen (Lucy in Disguise).
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