Fashion 2012 is the official fashion industry activity for the Olympic year. Created by the British Fashion Council (BFC), it is a central platform under which the industry is able to showcase and celebrate British fashion. It will provide a core focus for the industry and a schedule for the major fashion events and activities throughout London’s Olympic year.
Fashion 2012 has three key objectives – to celebrate and showcase our extraordinary talent in the world of Fashion; to inspire and educate young people to get involved with the industry; and to leave a legacy of future support and nurturing for our fashion stars of tomorrow.
The programme will be announced on 16th September 2011 at the opening of London Fashion Week by BFC Chair Harold Tillman CBE and London Mayor Boris Johnson.
The online platform will allow a consumer audience to register for newsletters before the schedule goes live in December 2011 in readiness for 2012.
The Fashion 2012 online resource will promote and showcase events, exhibitions and activity surrounding fashion throughout 2012. This will be supported by a downloadable app that will give details of events with links to Google Maps and more interactive content.
Fashion 2012 will highlight the breadth and depth of the talent in the UK and will position London as THE creative capital.
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