British hair styling brand, Vidal Sassoon, unveils chic new look for its hair styling appliances this AW11
Iconic British hair styling brand, Vidal Sassoon, is back with a chic new look for autumn / winter 2011. With over 50 years of iconic hairdressing expertise and revolutionary styling combined with all the latest high quality hair care technology, the Vidal Sassoon electrical collection makes creating perfect personal style at home every day completely effortless. The range has been re-branded to Vidal Sassoon to celebrate the name of the man who started it all and to mark a return to the brand's roots in individual, cutting edge styling. The newly redesigned packaging embodies the pioneering hairdresser's love of geometric lines and architecture, capturing the asymmetric looks of Vidal Sassoon's styles. Creating stylish and innovative products for use at home has led the experts at Vidal Sassoon to create two fantastic new collections so everyone can find a product to suit their needs.
The unmissable new range in its eye-catching new packaging will be on shelf from August and is everyone's opportunity to bring a bit of Vidal Sassoon's genius into their own individual style, every day.
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