The luxury and unique lifestyle brand for those with a passion for fashionable, quality, jewellery, accessories and home ware – has launched its first shop in London (282 Westbourne Park Road, Notting Hill, London W11).
The design-led brand desires to help entrepreneurs from the developing world grow. Sourced from the more challenging and under exposed corners of the world, such as Ethiopia, Nepal and Rwanda; who have previously had difficulty trading and finding a route to market, but have a wealth of beautiful traditional crafts and talented designers.
Cleverly created using fascinating craft techniques the range includes: Ethiopian tribal bangles used as bag handles alongside the softest buttery leather, beautifully hand beaded vibrant cloth and leather belts and ostrich eggshell earrings that are carefully hand carved with a pin.
The inspiring concept prides itself on being high end, but is unusual in the market as it is completely ethical right down the production chain – from the beautiful boxes they package the goods in made from recycled elephant dung, to the Ethiopian web designers who have created the website.
As well as adopting fair trade principles, DANAQA is aiming to add another ethical dimension – supporting wider development opportunities in countries where products are sourced. Its main ethical commitment is to promise to leave as much of the value as possible in the countries and communities it sources from and find communities and countries that are in need of economic impact.
www.danaqa.com
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