Pure Public Relations selected by SAS & Company to promote Justin Beiber’s debut fragrance ‘Someday’
Pure Public Relations are delighted to announce they will be responsible for all PR activity in the UK and Eire for Justin Beiber’s debut fragrance ‘Someday’. The new fragrance will launch exclusively at Harrods, on 5th August and will roll out nationwide on 10th September through leading stores.
Justin Beiber is a global superstar, with a #1 album in 17 countries. He is the undisputed king of social media, with over 1 billion views on YouTube, over 32 million Facebook fans and over 10 million followers on Twitter. Appropriately social and print media will be fundamental to the PR campaign reaching out to the millions of Justin Beiber fans in the UK.
‘Someday’ by Justin Bieber is the pop sensation’s first prestige market fragrance. A female scent, with a heart-shaped flower at the top and removable charms hanging from the neck will appeal to his 14-18 year old fan base.
Committed to the spirit of giving back, Justin has teamed up with Give Back Brands Inc, to create the fragrance, with profits going to charity. Launching in the UK in Autumn 2011, Justin Bieber’s new scent will be a female fragrance available as 100ml, 50ml, 30ml EDP plus a Hair Mist and Body Lotion.
MORE: http://bit.ly/ohKTuf
