Myla announces exciting swimwear collaboration for Spring Summer 2012
British luxury lingerie label Myla, is excited to announce a swimwear collaboration with renowned beachwear designer Amir Slama. Widely known and loved for his Rosa Cha line, Amir's name has long been synonymous with inspirational swimwear. The collection due to launch for the cruise 2011/2012 season, combines strong feminine shapes with luxurious materials and bold detail.
Amir first came to the forefront of the fashion world when he launched his striking Brazilian swimwear line Rosa Cha with his wife in 1993. The collection which fused eye catching innovative designs with elaborate Brazilian flair, soon became a huge hit with the international fashion press and celebrities alike.
His stunning swimwear range for Myla will consist of eight stories, with a variety of shapes and colourways within each look. Luxury textured fabrics, strong feminine shapes that sculpture the body, intricate hardware and exquisite rope detail are key. A feminine neutral colour palette of blush pink, white and stonewash green is offset with flashes of coral, azure blue, fire red and graphite black. Choose from beautiful structured bandeau tops with detachable straps, supportive halternecks with elaborate detailing and classic double strap tops matched with a variety of tie side bottoms, simple briefs or boy shorts. A selection of sophisticated swimwear suits that sculpt the body and accentuate feminine curves complete this innovative collection.
The striking swimwear collection fuses Myla’s signature feminine style with Amir’s innovative haute couture design and specialist swimwear knowledge. With a focus on sculpting and accentuating feminine curves the range promises to offer the equivalent support and lift that you get from your lingerie.
The Amir Slama for Myla Cruise collection will launch worldwide November 2011.
Summer collection available from February 2012
Prices range from £150 to £450
www.myla.com
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