Pure announces the launch of a new event which has been created to meet the demand caused by changing retailer buying strategies.
Pure Close to Season, held in October, will give buyers an opportunity to top up their current forward order collections, buy short-order for autumn 11 and source new on-trend product for Spring Summer 2012.
The show will be designed to help buyers meet the increasing demand from their consumers for constantly changing, trend driven product, as well respond to weather changes and celebrity influences.
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