Friday, 14 October 2011

RIC [Rich In Clothing] launches into UK market and appoints PR



The first premium triple pack launches into UK market

RIC [Rich In Clothing] was launched in Los Angeles in early 2011 by Todd Rosen, since then, RIC has redefined what you expect from the classic fit tee.

RIC is the first ever company to produce three premium t-shirts in one reusable fabric bag, a far cry from the plastic 2 packs currently offered in the market. The zippered fabric bag means no waste and no hideous plastic wrapping. The collection arrives in either crew neck or v-neck, with options of black, white, and salt and pepper trio, which includes grey heather.

“Not-too-tight and not-too-loose” is how they describe its fit, for us, its that perfect fit we've longed for. These are premium quality tee-shirts, simple, classic, and wearable with a softness that feels vintage, that only RIC's own blend of 6oz's of lightweight 100% cotton can give you. Each garment is individually dyed in a special formula to give it that vintage feel and finish.

Within a short space of time, the collection has found its way into a limited, yet fantastic line up of US stores like Kitson, E-Street Denim, Neiman Marcus and Planet Blue. The in the UK RIC will be available online in the UK from SS12, and with some premium menswear stores stocking the label from as early as November 2011.

TWENTY 10 LONDON has been appointed to handle all UK Sales and Public Relations for RIC [Rich In Clothing].


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