GEOX the premier Italian brand famous for the innovative use of breathable technology and the renown British shoe designer Patrick Cox have teamed up to create a capsule footwear collection for Spring Summer 2012. The collection is an exciting fusion of sportswear and urban chic and will be launched during the Micam footwear fair in Milan this weekend.
This SS2012 capsule collection marks the start of an ongoing collaboration between GEOX and Patrick Cox and will see the development of footwear collections for men and women that bring together elements of active sportswear, big city living, innovative materials and cutting edge design.
In a statement about his collaboration with GEOX, Patrick Cox has said:
“I want to create pieces that are casual in spirit and reflect London’s cool urban vibe building on GEOX’s exceptional and innovative shoemaking technology.”
Patrick Cox who became a global household name following the launch of his Wannabe loafer, arguably the most commercially successful loafer launched in modern times, is famous for shoe design that skillfully mixes traditional and the avant-garde and for shoes that are ‘must have’ items for a knowing and fashion conscious market.
Mr Mario Moretti Polegato, Chairman of GEOX comments:
“I’m very pleased with this collaboration that will further increase the value of our respective strengths and excellences. This new and innovative project will enable our clients to find designer shoes interpreting in a modern and contemporary way our innovative shoes technology”.
The GEOX brand was originally inspired by the style of a British Gentleman who liked to meld functionality and comfort with a stylish urban twist when choosing his footwear and the idea was later extended to a broader customer base to whom this mix of styles appealed.
The debut collection that will be launched this weekend features 18 styles for men and 20 for women that perfectly illustrate the meld of active sportswear and city chic. The designs include classic wing tip moccasin and derby shoes but with lightweight, flexible GEOX BREATHING soles or the combination of a traditional tubular loafer with a tennis sole.
The shoes are crafted in beautiful soft leathers in a vast assortment of colours. From January 2012 this new collection will be distributed in key European markets such as the UK, Italy, France and in the USA and Asia. The range will be available in top department stores, selected Geox shops and specialty stores with retail prices ranging from 100 -150 euros.
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