The Levi’s brand teams up with acclaimed fashion photographer Perou for Levi’s Curve ID
Throughout October the Levi’s® brand is hosting a series of in-store events to prove once again that when it comes to women and jeans, it’s all about shape, not size.
Following the launch of its groundbreaking new custom fits for women last year, the Levi’s® brand has continued to extend the range of Levi’s® Curve ID fits and finishes and is now bringing its news range to life with a series of exclusive events. Part of the brand’s Jeans for Us campaign and playfully named “Mirror Mirror…what’s my Curve ID?”, the events will give customers the chance to find their perfect fitting jeans.
Once found they will also get the opportunity to have a mini make-over and be styled by a top stylist before having a photoshoot with internationally acclaimed fashion and celebrity photographer Perou. Perou has more than 15 years experience in the photography and television industry and has shot a number of high profile celebrities including Katy Perry, Sienna Miller and Jessie J. Partnering with Perou will allow the Levi’s® brand to take a further step to helping women feel confident and sexy in their jeans.
Levi’s® will also be offering an exclusive discount during the evening as well as champagne and cupcakes for the ultimate shopping and styling experience.
Thursday, October 13, London Levi’s® Regent Street Flagship store 6-9pm
Tuesday, October 18, London House of Fraser Westfield 5-8pm
Wednesday, October 19, London House of Fraser Oxford Street 5-8pm
Thursday, October 20, London Levi’s® Regent Street Flagship store 6-9pm
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